Our Story

Good for the soul

We were early to vegan fashion having been at it since 2005. In those days our founder Alicia Lai decided she didn't want looking great by doing the right thing. And so BB's were born. Since then we've insisted on the same exacting standards of comfort and design with a single-mindedness towards ethical process and openness. We will always set out to do the right thing so when you wear our shows you feel beautiful inside and out.